Bathroom Takeaway

Over the past year, I have worked with Bathroom Takeaway, overseeing their paid media strategy, ad content production, and long-term digital growth. Managing a £1M+ annual advertising budget across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Pinterest Ads, and Reddit Ads, I implemented data-driven strategies to maximise efficiency and profitability.

Through my paid media management, I maintained a ROAS of 480%–600%, consistently exceeding revenue and spend targets. I played a key role in achieving 118% year-on-year revenue growth (2023–2024), while improving profitability. Additionally, I introduced and scaled Meta Ads, driving £1.5M in revenue at a 500% ROAS.

Beyond campaign management, I provide long-term strategic consultancy, aligning paid media efforts with broader business goals, and led ad content production to ensure creative assets resonated with target audiences.

I also implemented server-side Google Tag Manager tracking in compliance with Consent Mode V2, enhancing data accuracy and attribution.

My comprehensive approach has contributed to sustained growth and strengthened Bathroom Takeaway’s digital presence in a competitive market.