This article is more of an exploration of more abstract concepts than concrete advice. However, considering the psychological element of marketing may help you in the way you advertise. That being said, I would like to clarify that I am in no way a psychologist, I am a marketer who enjoys exploring marketing concepts and theory.

The purchase journey is important to consider and understand as someone trying to get consumers to make that journey with you. The most effective way to market your products is to be present at every stage of the purchase journey. This doesn't mean bombarding consumers with flashy discounts and sales as they're just recognising a problem or need, it means showing them the right content at the right time.