The Undeniable Influence of AI in Marketing

Much of my sentiment mirrors that of the industry at large. To ignore the utility of AI tools is somewhat ignorant and short-sighted. However, I believe it is vital for AI to be used for the right things and not just everything - just because AI can do something, doesn't mean it should. Most importantly, AI work needs to be thoroughly proofed and tweaked, so as not to lose the human touch of marketing. Nevertheless, using AI to simplify and automate processes allows more efficient working and more time to focus on the more important aspects of marketing.